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Washington State Potatoes and the Economy
Feeding the World
Abundant and nutritious, Washington state potatoes feed millions of people around the globe. Cultivating the most productive potato fields in the world, Washington growers take advantage of ideal soil and weather conditions to produce 20 percent of the U.S. potato crop.
Washington's 165,000 acres of potatoes are located in three growing regions: the Skagit Valley, Yakima Valley and the Columbia Basin. Growers ship their crops to markets nationwide by truck and rail, and around the world through Washington's world-class deep-water ports.
Creating jobs
Potato processors also help stabilize the economic base of our agricultural and rural communities, supplying year-round employment for thousands of Washington state residents. Every person employed in the potato processing industry generates employment for an additional 2.3 people. In addition, Washington-based fresh packing operators employ hundreds of people and market more than a half-million tons of fresh Washington potatoes annually.
Hispanic Readership Study Key Findings
A new study on Hispanic readership was conducted and released during the Association of Hispanic Ad Agencies (AHAA) event in March. The Alloy Access Hispanic Readership Study is the first, large scale survey of the readers of Hispanic publications. Results prove that Hispanic newspaper readers are a young, educated group of consumers that are loyal to their papers and respond to both the editorial and advertising content within those publications.
- 82% of Hispanics surveyed read a Hispanic newspaper.
- Readers are young – 57% are 34 or younger.
- Readers have read 3.5 of the last 5 issues.
- Hispanic pubs average 3.25 readers per copy.
- 91% of Hispanic readers look at ads at least occasionally.
- 83% have responded to an advertisement in some way
- More than half prefer to read their newspaper in Spanish.
For more details on the study, visit Hispanic Readership Study.
El Mundo Receives Award at the NAHP Annual Convention
El Mundo Newspaper received the National Association of Hispanic Publications (NAHP) Media Kit Gold Award for a newspaper with circulation under 30K, during their Annual event that took place in McAllen, Texas from March 11-14, 2009.
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