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Washington State U.S. Book Retailer is the Largest in the World
Based on the U.S. report of the largest book retailers, Amazon is now the biggest book retailer both in North America and overseas.
According to the annual sales reports, SEC filings and company press releases for the full year 2008 from Barnes&Noble, Borders, Amazon.com, and BN.com. International sales numbers for Borders and Amazon not included.
Barnes&Noble saw sales drop around 5% on the year, and Borders is on its last legs.
- Amazon Media - $5.35 billion
- Barnes&Noble / B. Dalton1 - $4.52 billion
- Borders / Waldenbooks - $3.41
- BN.com $466 million
Total - $13.7 billion
2008 US Sales for Amazon, BN.com, Barnes&Noble and Dalton, Borders and Waldenbooks - Copyright 2009 by Morris Rosenthal - All Rights Reserved
Things You Need to Know About Hispanic Print
Hispanic newspapers and magazines are expanding. Only last month, Los Angeles’ El Clasificado announced that it is expanding into San Diego and Ventura County. Some newspapers, including daily newspapers have expanded their circulation. This is the case of Al Dia in Dallas/Ft. Worth which expanded its daily circulation by 80,000 last June.
Interestingly, Hispanic newspapers often show circulation increases, backing general market trends. For instance, El Diario La Prensa of New York ranked first among U.S. daily newspapers with a circulation higher than 50,000 with a 7.6% increase to 53,856 copies during the six month period ending March 2008.
Similarly, in November 2008, La Opinión of Los Angeles ranked first in net daily paid circulation growth among the 200 largest newspapers in America for the six-month period ending September 2008, based on the latest FAS-FAX.
For the readership study and up to date information on the industry visit www.nahpprocurement.org
El Mundo Launches Text Messaging Campaign
Moving forward with its technology initiative, El Mundo and Univision launched the 1st text messaging campaign.
According to a study by M:Metrics a research company specializing in data on mobile usage, one group displaying a particular affinity for cutting-edge consumer products is Hispanics. - Almost three-quarters of English-speaking U.S. Hispanics use text messaging, access multi-media, or surf the Web via mobile phone.
Now Hispanics are at a higher percentage than the general market as far as texting, Google mapping, and instant messaging on their cell phones
El Mundo Newspaper ran a text messaging campaign - "Enter to win tickets to Sesame Street Live at Everett Events Center.” The campaign ran through May 14th for tickets to the May 17th show. -- Anyone was able to enter by texting the word "Mundo" to 56593.
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