SimpleSend SPAM Policy:

The Policy
It is only appropriate to send e-Newsletters to the following groups:
- contacts who have asked to be on your e-Newsletter list
- individuals who have made a purchase from your company
- donors who have made a contribution to your organization

Unsolicited e-mail is SPAM. Sending e-mail to people that have not specifically requested to be on your list is by definition unsolicited.

Why not cheat?
The simple answer is, “It’s counterproductive.” When people receive a message that they feel is SPAM, they complain. Those complaints tell spam filters that email originating from you is likely to be spam. For example, if multiple recipients clicking the “This Is Spam” button in their webmail account this can result in the message you are sending to be placed in the Junk Mail folder for all other users of that webmail system. Also, your website and your e-mail address may be added to a Blocklist. Spam filters that link to those blocklists will block your future messages.

Sending unsolicited messages via SimpleSend may result in the cancellation of your service, or require that you re-solicit all of your subscribers for permission to send them e-mail in the future.


Valid Sources of E-mail Addresses to Be Used in SimpleSend

  • Individuals who have signed up via your website
  • Purchasers of a product from your company
  • Current clients
  • Current members of your organization
  • Someone who has specifically asked to receive your e-Newsletters -- not simply, “Sure, let’s keep in touch.”
  • Donors who have contributed to your organization

Invalid Sources of E-mail Addresses

  • Someone you believe might want your message.
    To be sure, e-mail that person for permission.
  • Someone that gave you their card.
    The etiquette of sharing a business card is that you are allowing the recipient a single opportunity to contact you. The expectation is not to receive mass-marketing materials.
  • All e-mail addresses in your address book and/or anyone that has e-mailed you.
    Addresses in one’s address book include infrequent contacts that were gathered over long periods of time. Acquaintances are more likely to complain when they fail to recognize the source of the e-Newsletter. A contact is not the same as a subscriber.
  • A list from another company or organization.
    The people on that list have not asked to receive information from your organization. For example, you may join a chamber of commerce and they may provide you will a list of members. This does not mean that you can add the chamber membership to you e-mail distribution list. If you want to reach all the members of the organization ask the organization to include your message in their next message.
  • A purchased list.
    These are ineffective, as they tend to contain higher numbers of bad email addresses, as well as the addresses of individuals who are accustomed to receiving (and therefore ignoring) large quantities of unsolicited e-mail.
  • Voter Registration Lists
    When voters register, they are asked to provide their e-mail address. Most do not read the fine print, which says that their address may be provided to candidates running for office. Each time we have sent to a voter registration list the complaints were very high so we no longer permit voter registration lists.
  • E-mail address you found on the Internet
    Known as harvesting, this practice is illegal.


1. So how do I grow my list?

- Create an opt-in form on your website, so that people can easily join your list. SimpleSend is able to provide the html code to place on your website.
- Add a link to your opt-in form on all outgoing e-Newsletters and personal e-mail.
- Have great content – then people will want to join your list.
- Ask people to join your list
- Pass around newsletter sign-up sheets at events

2. What if I am not sure if I can send to an address per the SimpleSend Rules?
If you have any questions about these guidelines, please contact us at .

SimpleSend takes e-mail abuse and spam very seriously. Any client who sends spam may be terminated.

If you believe that have been spammed by one of our clients, please forward the e-mail to

How We Prevent Spam
Every e-mail originating from SimpleSend has an opt-out link as well as a link to Once a person has requested to be removed from a list they are placed on a permanent do-not-send-to list.  Even if a client re-submits the e-mail address, SimpleSend will not send to an e-mail on the opt-out list.  To minimize false subscriptions, when a new subscription is added to a list, a confirmation e-mail is sent

Spam Laws
In 2003 the United States Congress passed the "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003" otherwise know as the CAN-SPAM Act of 2003. The act become law on January 1, 2004. To aid clients in being compliant with the new law, SimpleSend requires that all messages sent from SimpleSend have an unsubcribe method. For more information, please read the CAN-SPAM Act of 2003.and opt-out information is contained in the e-mail.

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